Red Bull - Case Study
ATHLETE BRANDS
Not all artists and athletes get the visibility they deserve. Red Bull is changing that, amplifying emerging and established talent to inspire broader communities. Our role was to elevate their profile through brand, identity and event design.
Services:
Industrial Design Brand Design Strategic Insights
The Cadence helmet brought aerodynamics and vented comfort to road pro’s and weekend warriors alike.
The LCG goggle set a new precedent in hybrid frame construction and timeless style while the Off-Grid goggle allowed users to dial in a custom face-fit.
The “Prospect” is Scott’s flagship eyewear product used by a growing list of champions on track and trail.
The eyewear platform is designed to maximize vision in everyway. Increasing field of vision by 18%, a secure lens-lock for impacts, and a lens change system that reduces replacement lenses by 3x the price of competitors.
