EXPOSE OPPORTUNITY
FUEL INNOVATION
Innovative design drives business success. Its the ingredient that future proofs brands but is notoriously hard to produce. Everything we do is fashioned around innovating, how we learn, create, build teams and embrace technology all in hopes to create a better future.
LEADERSHIP
Thinking and Doing.
Founded in 2003, Apparatus is a multidisciplinary design studio bridging research, strategy, and craft. We partner with institutes, startups, scale-ups, and global brands across sport, mobility, energy, electronics, and lifestyle. Our founder works directly with client leads, ensuring a personal commitment to every engagement.
Matt Hexemer
Founder/Director
CREATIVE LEADERSHIP COURSE
A course to equip industry leaders with tools to define vision, build teams, and lead creative organizations. Over 500 creative leaders globally, from design directors to founders have graduated.
Course Framework
Global Dialogue
Awards
D&AD
Product
ADC
Product
Applied Research
Aluminium Air
Innovation
SMR Nuclear
Innovation
Course Design Design Strategy
Panel - IASDR Design For Placemaking
2022
Intelligent Placemaking
2020
From Screens to Experiences
2021
Prototype, Interate, Evolve
2021
Experiential Retail Futures
2021
Design and Aging in Place
2023
Circular Apparel Design
Red Dot
Product
Fast Company
Experiential
Gear junkie
Product
Outside
Product
Aerodynamic Product
Innovation
Hydrogen Product
Innovation
Academia
Lecturer Industrial Design
Speaker Sustainable Partnerships
Innovation Ecosystem
Research, strategy, and design craft, surrounded by the right conditions for success creates meaningful and sustainable innovation, not change for its own sake.
Design Principles
We view each brand, product, and experience as an interconnected system, shaped by insight, sustainability, and purposeful technology.
1. Think Systems
Beyond the object, look at the whole
to define the parts. This uncovers new opportunities while improving what exists.
2. Design for Impact
Sustainability is the filter. If it doesn't improve outcomes for people, business, and planet, it doesn't move forward.
3. Lead with Insight
Build from culture and human behavior, not assumption. Research defines direction and ensures relevance in the real world.
4. Tech with Intent
Technology is only as valuable as the problem it solves. From advanced materials to AI tools, apply technology with purpose.
Elastic Collective
An elastic collective, rejects the traditional agency hierarchy in favour of precision-cast expertise. We assemble a team of independent veterans whose expertise align with project complexity and type.
Precision-cast
Craft centric
Independent Veterans
