Archetype
Tools for the Edge of the Ocean
Identity and product design for a new class of outdoor watches.
The quintessential representation; the standard others follow. Breaking into the timepiece market required an identity that could resonate with a discerning, ocean-bound audience while attracting a broader one. We created the identity and product design for a new class of outdoor tools, engineered for watermen and built to exceed military-grade standards.
Services:
Industrial design
Brand design system
Material, colors, finishes
Packaging
A symbol of structure &
balance, nothing excess.
Every line has purpose. A
structure resolved through
precision. Built to endure.
Transitional by design.
A brand built for the shore, worn everywhere.
Impact
4
Products Designed
3
Categories Defined
1
Brand System
