Red Bull

Where Sound Meets Street

Defining a brand where performance meets progression

Our goal with Swiss sporting goods brand Scott Sports was clear: Elevate the mountain experience. We created over 40 products that were fast, functional and loved by outdoor enthusiasts around the world. Over a decade of partnership thrived on the foundation of advancing mountain culture, technical performance, and relentless design innovation. Across wintersports, bike and motorsports our deep collaboration with Scott’s R&D created dozens of patents and design awards.

Services:

  • Brand Design

  • Experiential Environments

The stage setup for a Red Bull Tour Bus event with musical instruments, lighting, and a large sign displaying the Red Bull logo and the event name.
A band performing outdoors on stage, with a guitarist jumping mid-air while playing, a drummer, and other band members with guitars. Stage is set with lights and equipment, under a black canopy, with city buildings in the background.
A large, black bus with the Red Bull Tour Bus logo, equipped with massive speakers and audio equipment for live music, parked outdoors on a cloudy day.

An identity structured around the rolling wheel of a ‘67 GM tour bus.

Black and white digital illustration of a creature with a skull face, large ears, and long hair, sitting with their arms wrapped around their knees.
Black and white digital illustration of a creature with a skull face, large ears, and long hair, sitting with their arms wrapped around their knees.
A collection of various black and white and colored logos and badges related to Red Bull Touring Bus and Bus Tour events. The logos feature images of buses, wings, guitars, and the Red Bull bull logo, with phrases like 'Take the Ride' and 'Let the Ride'.
A live music performance on an outdoor stage with a singer in a maroon outfit and musicians, under a cloudy sky. The stage features a Red Bull Racing logo.
A handwritten list on paper with red ink, underneath a metal table leg. The list includes the names 'Dr. The (Ground)', 'Lola Liva', 'Jasper', 'Pup', 'Bedlam', 'Shockey-Flower', and 'It's Your Thing'. The paper is on a carpeted surface with a metal frame and electrical cords visible.
Aerial view of a large crowd of people gathered outdoors, facing a small stage with a musician playing a guitar. The crowd is densely packed, and some are wearing hats and colorful clothing. There is a Red Bull tent next to the stage.
Four young men standing in front of a double-decker bus with the Red Bull logo, posing for a photo. They are dressed casually, with one holding a drink, and the bus is parked outdoors on a clear day.
A red and cream trolleybus on a city street with various signs and buildings in the background, including a large star-shaped sign for furniture stores and a digital sign displaying route information.

Graphic systems inspired by 1960s transit tickets

A collection of vintage train tickets in various colors, including orange, pink, yellow, gray, and purple, featuring different fare prices and ticket details.
Yellow poster advertising Red Bull Tour Bus with tour dates in Vancouver, Edmonton, Saskatchewan, Toronto, and Halifax, featuring bands like New Pornographers, Shout Out Out Out Out, The Sheepdogs, Tokyo Police Club, and Matt Mays.
Yellow poster advertising The Shepdogs band performing at a Red Bull Tour Bus event, scheduled for Monday, May 20, at Broadway Ave at 10th Street E, from 3 to 6 PM, tickets available at redbulltourbus.ca.
Blue event poster for Matt Mays upcoming concert on Saturday, June 8, at Waterfront Warehouse Lot, 1549 Lower Water St, from 7 PM to 11 PM, presented by Red Bull Tour Bus.
Event poster for Red Bull Tour Bus Hometown Tour 2013 featuring The New Pornographers, Saturday, May 4, at Georgia & Cambie parking lot, from 3 PM to 6 PM. RSVP at redbultourbus.ca.
Pink concert poster for Red Bull Tour Bus featuring Tokyo Police Club, details about the event including location at Sugar Beach in Queens Quay East, Toronto, on Sunday, June 2, from 3 to 6 PM, with RSVP info.
Green concert poster advertising Red Bull Tour Bus featuring Shout Out Out Out Out and Cadence Weapon, with event details at Churchill Square on Friday, May 17, from 7 PM to 11 PM.

A connected brand experience across every interaction

A woman wearing a dark T-shirt with white text and an illustration of a bus with speakers, promoting a 'Hometown Tour' with multiple concert dates in different cities.
Red Bull Tour Bus Hometown Tour staff pass with a black and white tour bus illustration and the Red Bull logo with two bulls.
Front view of a GMC tour bus with Red Bull branding, parked outdoors during the day with a cloudy sky, and a sign indicating it is part of the Red Bull Tour Bus.
A bus stop poster advertising two upcoming Red Bull Tour Bus events featuring The Sheepdogs, with event dates, locations, and ticket information.
Inside a luxury bus with black leather seating, multiple screens displaying scenic waterfalls, and dim ambient lighting with red accents, featuring a Red Bull Tour Bus logo on the floor.

Impact

5

Year Campaign

50+

Stops

500k

Digital Reach

Close-up of a black wristwatch with yellow accents, black strap, and rotating bezel, displaying the time.
Black bicycle helmet with ventilation holes on a dark background.
Close-up of the front of a white Land Rover Discovery SUV, showing the illuminated headlights, grille with Land Rover badge, and side mirror.
Close-up of a cyclist wearing a Red Bull racing helmet and red jersey. The helmet features multiple colors and sponsor logos, including Red Bull, Airoh, and Scott. The rider's face is mostly covered by the helmet and goggles.
A white N95 face mask with yellow straps and a separate clear plastic face shield.
Crowd of happy people at an outdoor event, some waving flags, wearing sunglasses and hats, with a backdrop of trees and a stage.
A flag with the IMT logo and the slogan 'Build the Future' waving on a pole against a blue sky.
Young woman sitting cross-legged on a bed, holding a red smartphone, in a room with large windows and natural light.
The Red Bull Tour Bus with a large illuminated logo is parked indoors, with stage equipment and lighting visible in the background.
Person wearing a helmet and protective gear skiing or snowboarding in deep snow.