IMT

Retooling a Century Old Brand

An employee-first reset for a growing masterbrand

After more than a century of precision manufacturing, IMT faced a new challenge: unify a growing portfolio of acquired companies into one powerful masterbrand. We led the repositioning, defining the brand strategy, architecture, and identity system to balance individual strengths with collective scale. The result is a modern industrial brand built to attract talent, signal capability, and scale with what’s next.

Services:

  • Brand Strategy

  • Logo, color & typography system

  • Copywriting, video & photography

Close-up of a textured black surface with a silver embossed icon of a cup with steam rising from it, indicating a coffee or beverage feature.
The logo of TMT Build the Future on a dark blue background with a yellow emblem and white text.

Strength, protection, and precision resolved into a shield icon.

Flowchart illustrating the IMT (Integrated Manufacturing Tool) logo and its methodology, including steps like Precision, PC Forge, Standens, CJ Forge, and Elite Finish.

Individual strengths, amplified
under one masterbrand.

A grayscale logo with stylized letters 'I' and 'M' and a partial shield with a vertical line.
A logo featuring a shield, a stylized letter 'U' inside the shield, and the word 'MIM' next to the shield.
Logo for TMT Elite Finish featuring a gold shield emblem and dark blue text.

A global standard.
Consistency across a growing network of businesses.

Stack of business cards on a textured grey surface, one card partially pulled out showing the name Joshua Annda and contact details.
Modern office interior with a blue wall displaying the IMT logo and the slogan 'Build the Future,' near large windows with city views.
A navy blue polo shirt with a collar, Buttons, and a logo on the left chest that reads 'IMT' with a yellow shield emblem.
Blue directional sign indicating the way to heavy machinery, mounted on a concrete wall.

Consistency at every
touchpoint.

Cover of the 2024 annual report with the title "Build the Future" and a photograph of a historical group of people holding signs, spread across two pages.
A man wearing safety glasses and a dark shirt working on machinery with metal parts and wires in an industrial setting.
A young man with safety earplugs and glasses inspects electrical controls on a panel in an industrial setting.
A woman in safety glasses and a uniform working in an industrial or warehouse environment, handling or inspecting equipment or parts.
A worker wearing a helmet and safety glasses stands inside an industrial factory, surrounded by large machinery and equipment.
A technician operating a large blue industrial robotic arm in a factory setting, with safety glasses and work attire, surrounded by machinery and safety barriers.

Build what matters. Feel the pride.
We found it in the work, craftsmanship is what employees and prospects connect to. The photography reflects that.

Impact

2x

Division Naming

6x

Sub Brand Architecture

1

Brand System

Close-up of a modern black wristwatch with a black dial, yellow and white accents, and rubber strap, displaying hours and minutes.
Black bicycle helmet facing forward on a dark background.
Close-up of the front of a white Land Rover Discovery SUV, showing the grille, headlight, and side mirror.
A person wearing a Red Bull KTM motocross helmet with a tinted visor and a red racing jersey.
White N95 respirator mask with yellow and gray straps.
Crowd of people at an outdoor event, smiling and celebrating, with some waving flags and holding drinks, wearing casual clothing and sunglasses.
A dark blue flag with the IMT logo and the words "Build the Future" flying on a flagpole against a clear blue sky.
Woman sitting cross-legged on a bed, holding and looking at a red tablet, with large windows and a pillow in the background.
Red Bull Tour Bus logo on side of a vehicle, with a stage and musical equipment visible in the background.
Person wearing helmet and goggles snowboarding in deep snow.