Range Rover
A Smarter Grille
Connecting intelligence, aerodynamic efficiency, and driver experience.
With increasing sustainability pressure to improve aerodynamic efficiency, Land Rover sought new ways for vehicles to travel further while consuming less energy. Working alongside Magna International's engineering team, we led the industrial design vision for the Range Rover Evoque grille. The solution balanced the iconic grilles legacy aesthetic with intelligence and style.
Services:
Product & Experience Strategy
Industrial Design
CAD Design and DFM
Material, colors, finishes
A curated workshop brought engineering, design and strategy teams together over shared goals, challenges and opportunities.
An intelligent surface that actively manages airflow.
As driving conditions change, the grille responds. In Eco mode, it flattens to reduce drag; in Sport mode, it opens to increase cooling.
The team explored shape-memory alloys and solenoid motors for vent articulation, arriving at a polymer louver capable of rotating on a curve and sealing airflow.
A choreographed visual signature from engine start to cool down.
Brand heritage, intelligent surface
technology, and aerodynamic performance integrated into a single cohesive feature.
Impact
02
Co-Design Workshops
40+
Concepts Explored
03
Patents
