Range Rover

A Smarter Grille

A white Range Rover Evoque with black accents, featuring modern headlights, a front grille, and alloy wheels, set against a plain, dark background.

Connecting intelligence, aerodynamic efficiency, and driver experience.

With increasing sustainability pressure to improve aerodynamic efficiency, Land Rover sought new ways for vehicles to travel further while consuming less energy. Working alongside Magna International's engineering team, we led the industrial design vision for the Range Rover Evoque grille. The solution balanced the iconic grilles legacy aesthetic with intelligence and style.

Services:

  • Product & Experience Strategy

  • Industrial Design

  • CAD Design and DFM

  • Material, colors, finishes

A curated workshop brought engineering, design and strategy teams together over shared goals, challenges and opportunities.

Two designers in a modern office working on a car design project. One person stands looking at images on a whiteboard, while the other crouches examining sketches and photos on wall-mounted boards covered with images, diagrams, and notes. There is a laptop and supplies on a nearby table, and a large format printer or plotter along the wall.
Open sketchbook featuring automotive design sketches of cars and concept drawings, with a yellow ribbon bookmark, placed on a blue-gray surface.
Open sketchbook featuring automotive design sketches of cars and concept drawings, with a yellow ribbon bookmark, placed on a blue-gray surface.
Close-up photograph of stacked wavy, cream-colored ceramic plates or trays with rounded edges.

An intelligent surface that actively manages airflow.

As driving conditions change, the grille responds. In Eco mode, it flattens to reduce drag; in Sport mode, it opens to increase cooling.

Laptop displaying 3D CAD design with highlighted yellow and black components, set against a plain blue background.

The team explored shape-memory alloys and solenoid motors for vent articulation, arriving at a polymer louver capable of rotating on a curve and sealing airflow.

A choreographed visual signature from engine start to cool down.

Brand heritage, intelligent surface
technology, and aerodynamic performance integrated into a single cohesive feature.

Impact

02

Co-Design Workshops

40+

Concepts Explored

03

Patents

Close-up of a black wristwatch with a round face, yellow hour and minute hands, and a small yellow second hand. The watch has a black bezel with minute markings and a textured strap.
A black and gray bike helmet with a red logo, shown against a dark background.
Close-up of the front of a white Land Rover Rover SUV, showing part of the grille, headlight, and side mirror.
Close-up of a professional motocross rider wearing a Red Bull helmet with blue, red, yellow, and white colors, and a red racing jersey with sponsor logos.
White N95 respirator mask with yellow straps and clear plastic face shield attached.
Crowd of diverse people at an outdoor event, smiling and cheering, some wearing caps and sunglasses, with flags and banners in the background.
A blue flag with the IMT logo and the text "Build the Future", flying on a flagpole against a blue sky
A woman sitting cross-legged on a bed, holding a red book, in a room with large windows letting in natural light.
Red Bull Tour Bus logo with a stage and lighting setup in the background.
Person wearing a helmet and goggles snowboarding through deep snow in a snowy landscape.