Red Bull

Elevating Athletes and Culture

A large group of people gathered outdoors, smiling and cheering, with some holding flags and smartphones, at a festive event or rally.

Turning performance into presence.

Not all athletes get the visibility they deserve. Red Bull changes that, amplifying emerging and established talent to inspire broader communities. Our role was to build visual identities and key brand assets that reflect individuality, strengthen presence, and connect athletes more deeply with the fans who follow them.

Services:

  • Innovation Workshops

  • Logo, color & typography systems

  • Brand Design

  • Experiential environments

A race car driver standing in front of a Red Bull racing plane with a cloudy sky overhead. The driver wears a navy racing suit with Red Bull logos and a cap.

Pete McLeod, from northern Ontario bush pilot to the youngest competitor on the world aerobatics stage.

Poster featuring a race car driver in a racing suit standing in front of a yellow and blue race plane, with smoke and dramatic lighting in the background. The poster includes logos for Red Bull and Pete McLeod.
Digital illustration of a Red Bull Racing Formula 1 car, showing top, front, and side views with Red Bull branding, yellow nose, and blue body with red and yellow accents.
A Red Bull branded aerobatic aircraft flying upside down over a forested mountainous area.
Black and white graphic designs with Red Bull branding, featuring bold text and imagery related to motocross, BMX, and extreme sports.

Athletes were invited to reinterpret the Red Bull wings, reflecting their identity and discipline.

A person performing a mid-air stunt on a BMX bike inside an indoor skatepark with ramps and a large logo on the wall.
A person wearing a safety helmet and a black T-shirt with a design of wings and the text 'FAZE' on it, standing next to a mountain bike indoors. The background is a wooden wall with a painted pair of wings behind the person.
A graphic design featuring a crab with outstretched claws and star eye sockets, with the Red Bull logo and the words 'Drew Bzezanson' in stylized text, on a blue background.

From environmental graphics to helmets to social content, each touchpoint extended the athlete’s identity into sport culture.

BMX rider mid-air performing a stunt above a dirt jump at the Red Bull Rampage event in a desert landscape.
Collection of Black and white stickers featuring Red Bull branding with names "Brandon Emenuk," "Sean Pott," "Azn Dawson," and "Sam Pott," on a light wooden surface.
Close-up black and white photo of a young man wearing a trucker hat backwards, with shoulder-length hair, looking directly at the camera.
Poster for Red Bull Jam Pettym featuring a dark, edgy design with skulls, mountain scenes, and a forest backdrop.
A person holding a poster displaying a tribute artwork for Stevie Smith, featuring a stylized redbull DH helmet graphic, a detailed lion's face, and two owl masks with decorative patterns. The poster includes measurements and description text, with logos and decal details at the bottom.
Young male mountain biker outdoors with a blue helmet featuring designs and logos, and a red shirt with #LONGCHAIN hashtags, making a pointing gesture.
A close-up of a black racing helmet with white graphic lines and red and white text, including a partial view of the top and side, emphasizing the visor and design details.
Illustration of a dreamcatcher with three dog faces at the top, a Red Bull logo in the center, and the words 'Kaya Turoki' in stylized script.

Impact

5

Personalized Identities

12

Iconic Helmet Graphics

20+

Assets

Close-up of a black wristwatch with a round face, yellow and white hands, and white markers, branded with an arrow logo, featuring a black strap and a bezel with minute markings.
A black bicycle helmet with ventilation slits, viewed from the front against a black background.
Close-up of the front of a white Range Rover vehicle showing the brand logo, headlights, and side mirror.
Close-up of a mountain biker wearing a Red Bull helmet with goggles and a red jersey with sponsor logos.
A gray N95 face mask with yellow straps and a clear protective shield attached.
Crowd of diverse people at an outdoor event, smiling and cheering, some raising their hands, with a flag in the background.
Flag with IMT logo and the slogan "Build the Future" waving in the wind against a blue sky.
A woman in a pink dress sitting cross-legged on a bed, using a small red tablet, with large windows in the background.
Red Bull Tour Bus logo on the side of a bus with a stage and musical equipment visible in the background.
Person snowboarding through deep snow with a helmet and goggles outside in snowy landscape.